About Us


With nearly 30 years of heritage, Picture City has become a staple in the local photography industry. We are the Philippines' premier one-stop photo shop, known for excellent and affordable services.

Young or old, we are here to help the Filipino treasure and relive memories through pictures.



Picture City's story started on March 1991, when it was organized as a 100 percent Filipino corporation. It opened its first branch at the Limketkai Mall in Cagayan de Oro City, which is still operational today. It then expanded its business to other cities in the Visayas like Cebu and Bacolod and later, to other communities in southern Luzon and even Metro Manila itself, bringing smiles, memories, and great customer service wherever it opened.


By the early 2000s, digital imaging revolutionized photography, and Picture City quickly added digital printing to its menu. At the same time, it also added digital cameras to its inventory, quickly becoming a top seller. Later, Picture City added value-added products to help consumers better enjoy taking pictures from smartphones, like canvas prints and picture frames.


Today, Picture City has70 branches across the Philippines, from Tuguegarao in the north to Davao in the south. With 30 years of heritage, Picture City aims to provide its customers with excellent and affordable products and services. Whatever the changes in the photography industry, Picture City will be ready to serve all, be they young or old alike. Guided as ever by the principle of "total customer satisfaction", the company is here to help treasure memories through pictures. 



Picture City has won awards in recognition of its quality service in the photo industry. No less than the Philippine Retailer's Association (PRA) and the Department of Trade and Industry (DTI) has awarded the company with its distinctive Outstanding Filipino Retailers Award on eight (8) different occasions:

⦁ Outstanding Filipino Retailer Hall of Fame 2002

 Outstanding Filipino Retailer Hall of Fame 2007

 Outstanding Filipino Retailer Hall of Fame 2008 - Services; Medium Category

⦁ Outstanding Filipino Retailers 2001 - Most Promising Retailer Non - Fashion

⦁ Outstanding Filipino Retailer 2002 - Medium Scale Non - Fashion

⦁ Outstanding Filipino Retailers 2004 - Finalist; Services

⦁ Outstanding Filipino Retailers 2007 - Services

⦁ Outstanding Filipino Retailers 2013 - Specialty Retailer Medium Category